Brisbane Economic Development Agency (BEDA) is the driving force behind Brisbane’s visitor economy - and the official Regional Tourism Organisation (RTO) for Brisbane and its five neighbouring regions: Redlands, Scenic Rim, Moreton Bay, Logan, and Ipswich.
BEDA drives growth from the ground up - empowering local tourism businesses to innovate and thrive. By delivering a strategic destination management framework, BEDA supports new jobs, drives sustainable economic growth, and gives locals and visitors even more reasons to visit Brisbane.
Destination marketing
BEDA drives visitation and economic returns to the region through domestic and international marketing campaigns, strategic partnerships, and brand activations.
Showcasing Brisbane’s world-class hotels, vibrant dining and lifestyle precincts, diverse visitor experiences, and a year-round calendar of major events, BEDA’s destination marketing positions Brisbane as Queensland’s thriving subtropical capital - and a global city on the rise as it prepares to welcome the world for the 2032 Olympic and Paralympic Games.
Visit Brisbane
BEDA manages Visit Brisbane, the official destination brand and visitor guide to Brisbane’s major cultural attractions, diverse tourism experiences, world-class arts and entertainment facilities, hotels, restaurants, cafes and bars, and stunning natural surrounds.
To list your business or event on Visit Brisbane and other travel websites including Queensland.com, simply create an account with the Australian Tourism Data Warehouse (ATDW).
For local businesses keen to share exciting news, new product offerings or information on upcoming events, please upload your content via the Visit Brisbane Content Submission form.
City Centre
BEDA drives visitation and spending in Brisbane’s City Centre, supporting local retail, accommodation, and hospitality businesses through tailored events, activations, and initiatives.
Recent marketing programs - including Dine BNE City and Christmas in Brisbane - have helped reenergise the heart of The City and strengthen its reputation as a vibrant destination for visitors and locals.
Brisbane brand and content toolkit
BEDA is the custodian of the Brisbane destination brand - championing Brisbane’s unique identity as both a business and leisure destination.
BEDA curates the Brisbane Content Toolkit, a comprehensive library of free, high-quality visuals, storytelling assets, and practical resources to help local businesses share their Brisbane story with the world.
Discover Brisbane’s brand and marketing materials that capture the essence of our region - Home | Brisbane Content Toolkit.
Destination management
Tourism is one of Brisbane’s key industries, offering exciting potential for growth.
Through the Brisbane Business Hub (BBH), BEDA delivers a range of tourism-focused programs and educational opportunities designed to help local businesses expand, innovate, and network.
The BBH also hosts event seminars, and panel discussions covering a wide variety of topics - from business development and capability building to practical advice on securing grants.
BBH events provide valuable opportunities to strengthen your skills, grow your business, and build meaningful industry connections. Explore current and upcoming training programs HERE.
BEDA also manages the award-winning Brisbane Visitor Information Centre (VIC) in Queen Street Mall, staffed by skilled and knowledgeable locals and offers free booking services and itinerary planning assistance on where to eat, stay and play in Brisbane.
BEDA partnership
Partnering with BEDA helps you grow your business, strengthen your capabilities, and collaborate across our dynamic network. Find out more on our Partnership page.
